Hertfordshire benefits from being just 20 miles from London but also retains its rural atmosphere. This makes it ideal for business activity, events and as a base for exploring the capital and the eastern region.

The county has excellent road and rail links and is close to major airports including Heathrow, Luton and Stansted. It has a number of large modern towns such as Watford, Stevenage and Hemel Hempstead that offer shopping, leisure and business facilities. The historic cathedral city of St Albans is a major tourist venue and smaller towns such as Hertford, Ware and Hitchin also offer a wealth of heritage. The environment is unspoilt and combines areas of farmland and downs in the north with natural attractions such as Ashridge Forest in the west.

Hertfordshire is a safe county. It benefits from one of the lowest rates of crime in the UK. It has a strong community life and a multicultural population that is reflected in the events that take place around the county during the year.